Von Dutch is an American fashion icon built on rebellion, individuality, and cultural disruption. Rising from underground custom culture and exploding into global consciousness in the early 2000s under the creative direction of Christian Audigier, the brand became a defining symbol of unapologetic self-expression. Instantly recognizable for its iconic trucker hats and bold iconography, Von Dutch didn’t follow fashion, it challenged it, shaping an era and dominating pop culture through attitude, not permission. Embraced by artists, tastemakers, and rule-breakers worldwide, Von Dutch has endured far beyond trends. Now under the ownership of WSG (White Space Group), the brand enters a new chapter honoring its heritage while pushing forward with a refined, modern vision of luxury streetwear. Each piece stands as a statement of power, freedom, and rebellion against the ordinary.